Startups – Nothing to Something
As a collective, AAYA is perpetually inspired by companies that spring forward from the minds of like-minded innovators and bringers of change. We dedicate ourselves to helping business owners realize their mission and aid them in structuring their brand identity so that they may realize the story their brands will tell.
Kazi Yetu & Tanzania Tea Collection
Kazi Yetu is a Tanzanian startup that brings sustainable products to the international market, straight from East Africa, without getting lost in translation. They employ actual East Africans and buy ingredients from farms in the East Africa region. Their first product launch was tea – bringing quality tea from Tanzania to the people of Tanzania and beyond. AAYA worked alongside Kazi Yetu to create a full brand suite for the Tanzania Tea Collection that allowed it to work locally as well as in the international market.
We wanted to create a brand that described its origin through the visuals – showcasing a true single-origin product. From the typography to the traditional kitenge patterns, AAYA helped the brand come to life and achieve its goals to enter its various target markets.
Brand Building – Creating Cohesive Communication
As brands continue to grow and develop prominence in their market it becomes increasingly important, to the brand and the customer, that consistency and ease of recognition are maintained. What this means is the strategic rolling out of a brand’s Corporate Identity (CI) across all touchpoints for brand engagement. From PowerPoint presentations, tender proposals, infographics, portfolios, and company reports, AAYA helps you present data and information in a way that is uniquely yours to own and champion.
Event & Conference Branding – Asserting On-Ground Presence
Conferences, workshops, and events are a growing trend and are an important selling point for companies to present themselves and find growth in their market. With various brands sometimes competing for the same space and attention of an audience, we help conceptualize and develop branding that is impactful, engaging and always relevant to your company’s setting.
Wedding Suites – Experiences to Last a Lifetime
AAYA finds joy in turning weddings into immersive experiences that show love and care into the smaller details that your guests will appreciate. From Save-The-Dates to invites, signage, and city guides for destination weddings, AAYA helps happy couples bring their wedding dreams to life in a way that they – and their guests – will remember for a lifetime.
If you want to see more of our work, check out KEW Design – a full portfolio of our designer’s local and international work. Or get in touch.